A carregar...
Publicação
Growth strategy for a private equity portfolio company: the case of an African media and television network - market analysis
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.11 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Africanews, a pan-African TV network company, is undergoing strategic changes due to the
recent acquisition by Alpac Capital, focusing on synergies with its parent company Euronews.
Africanews, currently broadcasting in English and French, decided to follow a growth strategy
by launching new languages. The viewership demands local news coverage, while the B2B and
public customers target affluent Africans with advertisements and sponsored content. An
overarching market analysis, including a quantitative country ranking, external expert
interviews, and internal strategic decisions, results in Swahili and Portuguese as target
languages. For both target markets, deep dive analyses and customized Go-to-Market strategies
are develope.
Descrição
Palavras-chave
Go-to-market strategy Growth strategy Pan-African tv network Target market identification