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Entering the travel b2e market in India: a strategic business/management plan for Google travel
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.79 MB | Adobe PDF |
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Resumo(s)
This thesis explores the B2E market, specifically focusing on Google Travel. After exploring
the B2C travel market in India, the B2E market is considered by looking closer at the strategic
management literature and applying it. Recommendations for a strategic management plan are
derived for Google Travel based on the topics: strategies to enter the Indian B2E travel market;
competitive advantage of Google Travel; critical features and functionalities that Google
Travel needs to consider for the B2E platform; and outlook. These recommendations help
Google Travel position itself prominently within the market and become a leader in the travel
industry in India.
Descrição
Palavras-chave
India Google tTravel B2e (business to enterprise) Travel industry CEMS MIM