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The impact of ict adoption on Portuguese firms´ productivity - the case of website and social media
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This work project has the purpose of analyzing if there is an association between ICT adoption
and Total Factor Productivity (TFP) on Portuguese firms. Focused on the usage of website and
social media, data from Portuguese firms throughout the years 2008-2021 has been used,
including financial and economic variables. Overall, results show that having a website shows
a strong positive significant association with TFP, while social media, although with still
significant results, appears to have a lower association. Among all functionalities and goals for
companies to adopt these technologies, using them to recruit appears to be highly significant.
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Palavras-chave
Productivity Social media Website Digital transformation