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How cartier can leverage web3 startups to strengthen its presence in the luxury market and improve its services
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| 11.59 MB | Adobe PDF |
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This project explores how Cartier can leverage the expertise of Web3 Startups to implement
strategic Web3 projects and establish a strong presence in this space. Our recommendations
regard the implementation of a blockchain tool to track and authenticate the “Love” collection,
the development of an NFT project to tokenize and monetize its brand archives, and the
introduction of loyalty programs to reward recurrent purchases with exclusive perks that are
aligned to what GenZ values. With this, we expect to enhance Cartier’s customer services and
expand its young customer base, crucial for the strengthening of its market position.
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Web3 Startups Luxury Services CEMS MIM