A carregar...
Publicação
How to successfully position the terra collection by Costa Verde in the Portuguese fine dining market? - Sales and go-to-market strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.78 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The fine dining market has significantly increased over the past years, mainly due to the tourism
phenomenon and the growth of the luxury experiences market. Taking advantage of this
opportunity, Costa Verde - a Portuguese porcelain company – has decided to enter this market
for the first time with a new disruptive collection, Terra. This work project addresses a sales
and go-to-market strategy for the launch of this collection in Portugal, with the ultimate goal of
elevating Costa Verde’s brand. To support all decisions, a literature review was conducted, as
well as interviews and questionnaires to MICHELIN Guide restaurants.
Descrição
Palavras-chave
Tableware Fine dining Michelin guide Brand awareness Positioning