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Vídeos Curtos sobre Nutrição para o Instagram
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O interesse em conteúdos sobre nutrição na rede social Instagram tem crescido nos
últimos tempos. No entanto, a maioria desses conteúdos não parece ser baseado em
evidência científica, contribuído para a disseminação de informação falsa. Para colmatar
este problema, a partilha de conteúdo fidedigno e acessível sobre nutrição no Instagram
tem sido incentivada por diversos estudos. Nomeadamente, através de vídeos curtos, o
formato de comunicação que parece gerar maior interesse e interação. Deste modo, este projeto centra-se na criação de vídeos curtos sobre nutrição para o Instagram, direcionados a mulheres com idades compreendidas entre os 18 e os 40 anos,
interessadas em alimentação saudável. Para a concretização do projeto, foi realizada uma revisão bibliográfica sobre redes sociais e vídeos curtos com o objetivo de reunir a evidência científica disponível. Além disso, foi feita uma recolha e análise de 20 contas de nutricionistas no Instagram, que publicavam vídeos curtos sobre o tema, procurando identificar as características em comum dos vídeos com uma maior taxa de interação com a audiência. O conteúdo de dois vídeos-piloto foi preparado, tendo em consideração a revisão bibliográfica e os resultados da recolha e análise de dados. Os vídeos foram gravados e editados, e foi recolhido feedback sobre um dos vídeos de um grupo composto pelo público-alvo do projeto e de um grupo de especialistas das áreas de nutrição, design, comunicação digital e comunicação de ciência. A abordagem dos dois vídeos produzidos – “Análise de rótulos alimentares” e “Carne vermelha e risco de cancro” – focou-se na imagem de uma nutricionista enquanto narrava a informação, na utilização de textos, imagens e gráficos e na adição de música em som baixo. Os conteúdos dos vídeos, foram introduzidos através de uma pergunta e, ao longo
do discurso, foram apresentadas algumas estratégias e recomendações práticas
relacionadas com cada tema. No final de cada vídeo, foi lançada uma questão à audiência, promovendo a comunicação bidirecional e o aumento da interação e do alcance. A recolha do feedback do vídeo “Análise de rótulos alimentares”, salientou alguns pontos a melhorar, nomeadamente, a componente visual e a qualidade do som, e destacou o potencial e a relevância do projeto no público-alvo selecionado. Este é um projeto pioneiro nas áreas de ciências da nutrição e comunicação de ciência e
pretende ser um impulsionador para a criação de vídeos sobre nutrição, na rede social
Instagram, com evidência e qualidade.
In recent times, there has been an increased interest in nutrition content on social media platforms like Instagram. However, the majority does not seem to be based on scientific evidence, which contributes to the spread of misinformation. Scientific literature points to the importance of sharing trustworthy nutrition content on social media platforms like Instagram to fight misinformation. Short videos are particularly emphasized, as this communication format seems to evoke the highest levels of interest and interaction. This project focuses on tackling the issue described above by creating short videos about nutrition for Instagram, targeting women aged between 18 and 40 interested in healthy eating. A literature review on social media and short videos was conducted to gather the available scientific evidence. Additionally, an analysis of 20 nutritionists' accounts on Instagram, which posted short videos on the topic, was carried out, aiming to identify common characteristics of the videos with higher audience engagement rates. The content of two pilot videos was prepared taking into consideration the review and analysis results. The videos were recorded and edited. Feedback on one of the videos was collected from a group composed of the project's target audience and a group of experts from the fields of nutrition, design, digital communication, and science communication. The approach of the two produced videos – "Analysis of food labels" and "Red meat and cancer risk" – focused on the image of a nutritionist while narrating the information, the use of text, images, and graphics, and the addition of low-volume music. The video content was introduced through a question, and throughout the video, practical strategies and recommendations related to each topic were presented. A question was posed to the audience at the end of each video, promoting bidirectional communication and increasing interaction and reach. The feedback collected from the "Analysis of food labels" video highlighted some points for improvement, particularly concerning the visual component and sound quality, and validated the relevance of the project to the target audience. This is a pioneering project in the fields of nutrition science and science communication aiming to be a driving force for the creation of good quality evidence-based videos on this topic on the Instagram social network.
In recent times, there has been an increased interest in nutrition content on social media platforms like Instagram. However, the majority does not seem to be based on scientific evidence, which contributes to the spread of misinformation. Scientific literature points to the importance of sharing trustworthy nutrition content on social media platforms like Instagram to fight misinformation. Short videos are particularly emphasized, as this communication format seems to evoke the highest levels of interest and interaction. This project focuses on tackling the issue described above by creating short videos about nutrition for Instagram, targeting women aged between 18 and 40 interested in healthy eating. A literature review on social media and short videos was conducted to gather the available scientific evidence. Additionally, an analysis of 20 nutritionists' accounts on Instagram, which posted short videos on the topic, was carried out, aiming to identify common characteristics of the videos with higher audience engagement rates. The content of two pilot videos was prepared taking into consideration the review and analysis results. The videos were recorded and edited. Feedback on one of the videos was collected from a group composed of the project's target audience and a group of experts from the fields of nutrition, design, digital communication, and science communication. The approach of the two produced videos – "Analysis of food labels" and "Red meat and cancer risk" – focused on the image of a nutritionist while narrating the information, the use of text, images, and graphics, and the addition of low-volume music. The video content was introduced through a question, and throughout the video, practical strategies and recommendations related to each topic were presented. A question was posed to the audience at the end of each video, promoting bidirectional communication and increasing interaction and reach. The feedback collected from the "Analysis of food labels" video highlighted some points for improvement, particularly concerning the visual component and sound quality, and validated the relevance of the project to the target audience. This is a pioneering project in the fields of nutrition science and science communication aiming to be a driving force for the creation of good quality evidence-based videos on this topic on the Instagram social network.
Descrição
Em parceria com ITQB NOVA
Palavras-chave
Vídeo Instagram Reels Nutrição Video Nutrition