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Driving electrification: a marketing director´s personal reflection and firm analysis of quattro motors´ strategies in the business in practice simulation
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| 1.49 MB | Adobe PDF |
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Resumo(s)
The automotive industry, historically centred on internal combustion engines for over a century,
is undergoing a profound transformation. Driven by global concerns over climate change and
accelerated digitalization, automotive firms are compelled to reinvent their mobility solutions.
This dissertation explores insights from the three-week Business in Practice programme,
conducted in collaboration with Industry Masters, assessing Quattro Motors’ simulation
performance and offering an in-depth analysis across Strategy, Marketing, and Innovation. It
further provides valuable insights through the perspective of the Marketing Director, focusing
on group dynamics, conflict resolution, and leadership development
Descrição
Palavras-chave
Business in practice Business simulation Simulation-based learning Automotive industry Electrification Leadership development Strategy Marketing Innovation Sustainability Esg