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A influência do neuromarketing no engagement através das redes sociais
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Este relatório de estágio reflete a aquela que foi a minha experiência enquanto estagiária da LCPA, Lda. onde exerci funções de gestora de redes sociais. A sua estrutura inicia se com um enquadramento prático, de forma a apresentar aquelas que foram as tarefas desempenha da s enquanto estagiária, seguindo se o enquadramento teórico, no qual é aprofundado o tema em questão, recorrendo ao trabalho desenvolvido em estágio para analisar alguns fatores que influenciam o engagement das redes sociais. Esta análise refletirá a dificuldade atual de realizar estudos de neuromarketing. Tendo sido possível concluir que o engagement pode ser influenciado por algumas escolhas e decisões feitas pelo gestor de redes sociais, nomeadamente, na hora de publicar.
This internship report reflects my experience as an intern at LCPA, Lda. where I worked as a social media manager. Its structure begins with a practical framework, to present the tasks, I carried out as an intern, followed by the theoretical framework, in which the topic in question is explored in depth, using the work carried out during my internship to analyze some of the factors that influence social media engagement. This analysis will reflect the current difficulty of carrying out neuromarketing studies. It was possible to conclude that engagement can be influenced by certain choices and decisions made by the social media manager, particularly when it comes to publishing.
This internship report reflects my experience as an intern at LCPA, Lda. where I worked as a social media manager. Its structure begins with a practical framework, to present the tasks, I carried out as an intern, followed by the theoretical framework, in which the topic in question is explored in depth, using the work carried out during my internship to analyze some of the factors that influence social media engagement. This analysis will reflect the current difficulty of carrying out neuromarketing studies. It was possible to conclude that engagement can be influenced by certain choices and decisions made by the social media manager, particularly when it comes to publishing.
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Consumidor Engagement Marketing Neuromarketing Redes sociais Consumer Engagement Social media