A carregar...
Publicação
O Cemitério Enquanto Experiência Turística: Motivações por Detrás da Experiência de Turismo Cemiterial em Portugal
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 15.04 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O turismo cemiterial, associado ao fenómeno em crescimento do Dark Tourism, tem vindo a atrair cada vez mais adeptos ao redor do mundo. Portugal não é exceção; cada vez mais são realizadas visitas guiadas aos cemitérios do país com o intuito de dar a conhecer o enorme património artístico, cultural e arquitetónico que estes locais escondem. Este trabalho pretende compreender, partindo de uma revisão de literatura sobre os conceitos analisados, quais as principais motivações por detrás da experiência de turismo cemiterial em Portugal e os principais fatores que influenciam a satisfação e a lealdade dos visitantes. O modelo conceptual proposto foi testado empiricamente numa amostra de indivíduos participantes nas atividades de turismo cemiterial realizadas pela Câmara Municipal de Lisboa – local de realização do estágio curricular que deu origem a este relatório – durante a 2ª Semana Cultural nos Cemitérios. Os resultados revelam que existe uma relação positiva entre o Brand Experience e o comportamento pós-experiência do consumidor-turista.
Cemetery tourism, associated with the growing phenomenon of Dark Tourism, has been attracting more and more enthusiasts worldwide. Portugal is no exception; guided tours of the country’s cemeteries are increasingly popular, aiming to showcase the vast artistic, cultural, and architectural heritage hidden within these sites. This work aims to understand, based on a literature review of the analyzed concepts, the main motivations behind the cemetery tourism experience in Portugal and the key factors influencing visitor satisfaction and loyalty. The proposed conceptual model was empirically tested on a sample of individuals participating in cemetery tourism activities organized by Lisbon City Council – where the curricular internship that led to this report was taken – during the 2ª Semana Cultural nos Cemitérios. The results reveal a positive relationship between Brand Experience and the post-experience behavior of consumertourists.
Cemetery tourism, associated with the growing phenomenon of Dark Tourism, has been attracting more and more enthusiasts worldwide. Portugal is no exception; guided tours of the country’s cemeteries are increasingly popular, aiming to showcase the vast artistic, cultural, and architectural heritage hidden within these sites. This work aims to understand, based on a literature review of the analyzed concepts, the main motivations behind the cemetery tourism experience in Portugal and the key factors influencing visitor satisfaction and loyalty. The proposed conceptual model was empirically tested on a sample of individuals participating in cemetery tourism activities organized by Lisbon City Council – where the curricular internship that led to this report was taken – during the 2ª Semana Cultural nos Cemitérios. The results reveal a positive relationship between Brand Experience and the post-experience behavior of consumertourists.
Descrição
Palavras-chave
Cemitérios Turismo “Negro” Experiência de marca Motivações Marketing de destinos Comportamento do consumidor Cemeteries Dark tourism Brand experience Motivations Destination marketing Consumer behavior