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Business in practice: Car Cavelos - made in Portugal

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This paper analyzes the performance of Car Cavelos, an automotive company, in a business simulation. It reviews the initial strategy and its implementation across operations and finance functions. Mistakes like premature expansion efforts and product focus are discussed. Turnaround actions leading to the eventual recovery are highlighted. The paper also includes a personal reflection analyzing two critical incidents – the creation process of a team charter and a sales roleplay. Key lessons learned regarding team dynamics, leadership, and personal skills development are articulated. Overall, the thesis combines data-driven analysis of company performance with reflective insights into individual growth.

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Strategy Automotive industry E-mobility Operations Finance Sustainability Business simulation Teamwork

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Licença CC