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Business in practice: the electrification of enigma motors and a personal reflection
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| 1.29 MB | Adobe PDF |
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Resumo(s)
This dissertation comprehensively analyzes the performance of a fictional car manufacturer,
managed during a business simulation as part of the Business in Practice program, regarding
three vital functions: Innovation, Operations, and Marketing. The assessment reveals the
interplay and cooperation between these essential functions through detailed investigations,
identifying factors influencing the company's success and difficulties. Additionally, the thesis
includes a personal reflection on two critical incidents encountered during the simulation,
emphasizing the impact of decision-making and team dynamics on corporate outcomes. The
findings offer an understanding of the interplay between strategic business functions and the
human factors influencing organizational performance.
Descrição
Palavras-chave
Innovation Operations Marketing Automotive Sustainability Teamwork Business simulation Self-awareness Reflection Ghg protocol Emissions