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Business in practice: a comprehensive analysis of Zeno´s transition to sustainability
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| 4.01 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This work project undertakes a comprehensive analysis of the car manufacturer Zeno from the
three perspectives of finance, strategy and marketing. Elaborating on the company’s financial
health, strategic positioning and marketing efficacy during the business’ transformation process
towards a sustainable business, the study predominantly relies on data from the foregoing
Business in Practice business simulation. Subsequently, challenges and learnings derived from
working together in a group as a managing board of directors in a demanding, fast-paced
simulation are reflected upon and discussed.
Descrição
Palavras-chave
Automotive company Sustainability Finance Strategy Business simulation Marketing