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A consulting lab on cellnex-s market entry strategy into the Portuguese lot-based smart farming market: roadmap to success with tailored recommendations
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| 2.17 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The project developed below focuses on the creation of a complete Market Entry
Strategy for Cellnex to tap into the Portuguese IoT-based Smart Farming Market. The final
objective is to support Cellnex in doing a successful new market entry. An in-depth market
analysis was conducted using multiple methods, such as field visits that played the most
relevant role. The most relevant players were identified, and an international benchmark was
developed. The hypothesis was formulated based on the initial research and was later validated,
which resulted in a set of recommendations. The recommendations are integrated into a
cohesive Market Entry Strategy
Descrição
Palavras-chave
Strategy consulting Market entry strategy Agriculture Iot Smart farming Portugal