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O padrão de beleza no Instagram: A questão estética em mulheres maduras do Sul do Brasil
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As imagens corporais femininas postadas diariamente no Instagram geram representações sociais para as usuárias dessa rede social. O interesse pela temática do corpo de mulheres maduras surgiu após observar que, no Instagram, o número de influencers acima de 45 anos ainda é pequeno. Assim, as mulheres maduras se defrontam com referenciais joviais e, ainda, em muitos casos, que não representam os corpos da maioria dessas mulheres. Este trabalho teve por objetivo identificar como os posts no Instagram, direcionados à beleza corporal, afetam as mulheres entre 45 e 60 anos do Sul do Brasil, especificamente no estado do Rio Grande do Sul. Nesse sentido, como metodologia, foi utilizada uma abordagem exploratória e descritiva com a análise de conteúdo, além da revisão bibliográfica. A fundamentação teórica deste trabalho está dividida em três seções: A representação social, A imagem da mulher brasileira: o corpo e o envelhecimento e, por último, Instagram e a questão estética da mulher. Os resultados foram obtidos por meio da Análise de Conteúdo e organizados em três categorias: De que mulheres estamos falando?; Quem você segue, segue você?; Envelhecer te assusta?. Conclui-se, através das respostas analisadas, que há uma insatisfação das mulheres com seus corpos, devido ao fator envelhecimento e autoestima. Apesar disso, as participantes desta pesquisa são capazes de refletir criticamente a respeito das imagens compartilhadas no Instagram.
The female body images posted daily on Instagram generate social representations for the users of this social network. The interest in the theme of the body of mature women arose after observing that, on Instagram, the number of Influencers over 45 years old is still tiny. Thus, mature women are faced with youthful references that still, in many cases, do not represent the bodies of most women. This work aimed to identify how the posts on Instagram, directed at body beauty, affect women aged 45 to 60 years in southern Brazil, specifically in the state of Rio Grande do Sul. In this sense, as methodology, we used an exploratory and descriptive approach, in addition to a literature review. The theoretical foundation of this work is divided into three sections: Social representation, The image of the Brazilian woman: the body and aging, and, lastly, Instagram and the aesthetic issue of women. The results were obtained through Content Analysis and organized into three categories: Which women are we talking about?; Who you follow, follows you?; Does aging scare you?. It is concluded, through the analyzed answers, that there is dissatisfaction with their bodies among women, due to aging factors and self-esteem. Despite this, the participants of this research are able to reflect critically on the images shared on Instagram.
The female body images posted daily on Instagram generate social representations for the users of this social network. The interest in the theme of the body of mature women arose after observing that, on Instagram, the number of Influencers over 45 years old is still tiny. Thus, mature women are faced with youthful references that still, in many cases, do not represent the bodies of most women. This work aimed to identify how the posts on Instagram, directed at body beauty, affect women aged 45 to 60 years in southern Brazil, specifically in the state of Rio Grande do Sul. In this sense, as methodology, we used an exploratory and descriptive approach, in addition to a literature review. The theoretical foundation of this work is divided into three sections: Social representation, The image of the Brazilian woman: the body and aging, and, lastly, Instagram and the aesthetic issue of women. The results were obtained through Content Analysis and organized into three categories: Which women are we talking about?; Who you follow, follows you?; Does aging scare you?. It is concluded, through the analyzed answers, that there is dissatisfaction with their bodies among women, due to aging factors and self-esteem. Despite this, the participants of this research are able to reflect critically on the images shared on Instagram.
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Instagram Envelhecimento Mulheres maduras Influência Aging Mature women Influence