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Publicação
How communication within job ads influence application rate
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.99 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Becoming an employer of choice is a top priority for many consulting firms, and a challenge
for the ones with low brand awareness. This thesis aims to investigate the impact of
communicating specific elements, considered key to target candidates, in job ads on application
rates. By combining qualitative and quantitative analysis, research identifies the effect of
communicating information about compensation package, attractive work-life balance, and
attractive compensation for the working hours. Recommendations on adding value to a
company’s proposition and, subsequently, effectively communicating it are given, and
contribute to literature aiding organizations in enhancing talent conversion efforts.
Descrição
Palavras-chave
Employer of Choice Communication effectiveness Job ad attractiveness Application conversion CEMS MIM