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A consulting lab on grupo Ageas´ Portugal value proposition to aid people and companies in this new remote era through the dynamization of Portugal´s countryside
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Autores
Orientador(es)
Resumo(s)
The current project concerns the conception of a value proposition for people and
companies in a new remote era, namely aiding Grupo Ageas Portugal in developing targeted
products or services. An extensive market assessment, the identification of the primary needs
and pain points of the considered stakeholders, as well as a value proposition design, are the
significant steps taken in the approach. The project's outcome is divided into a high-level value
proposition for companies and an in-depth value proposition targeted at digital nomads,
finalized by a proposed pilot project and a set of recommendations.
Descrição
Palavras-chave
Strategy consulting Strategy Portugal countryside development Digital nomads Remote work Relocation Value proposition