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Brand identity in an independent magazine: Are We Europe, from concept to publication
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Este relatório de estágio de mestrado explora a interseção entre design editorial e comunicação estratégica através de um estágio académico na revista independente Are We Europe. Pretende-se, com o presente estágio, obter experiência prática em design editorial enquanto se explora o papel das identidades organizacionais e de marca na criação de histórias. O relatório está estruturado em três seções: a primeira apresenta a Are We Europe e descreve o plano de atividades e projetos da estagiária; a segunda explora os
conceitos de identidade organizacional e de marca e sua expressão em conteúdo editorial; e a terceira fornece algumas considerações finais sobre o estágio académico. Através de uma abordagem reflexiva e analítica, esta tese visa contribuir para a compreensão do processo editorial e sua relação com a identidade organizacional e de marca.
This master’s internship report explores the intersection of editorial design and strategic communication through an academic internship at the independent magazine Are We Europe. The aim of the internship was to gain practical experience in editorial design while exploring the role of organizational and brand identities in shaping stories in the media landscape. The report is structured in three sections: the first introduces Are We Europe and describes the intern's activity plan and projects; the second delves into the concepts of organization and brand identity and their expression in editorial content; and the third provides some final considerations on the academic internship. Through a reflective and analytical approach, this thesis aims to contribute to the understanding of the editorial process and its relationship with organizational and brand identity, offering insights into the role of design in shaping media narratives.
This master’s internship report explores the intersection of editorial design and strategic communication through an academic internship at the independent magazine Are We Europe. The aim of the internship was to gain practical experience in editorial design while exploring the role of organizational and brand identities in shaping stories in the media landscape. The report is structured in three sections: the first introduces Are We Europe and describes the intern's activity plan and projects; the second delves into the concepts of organization and brand identity and their expression in editorial content; and the third provides some final considerations on the academic internship. Through a reflective and analytical approach, this thesis aims to contribute to the understanding of the editorial process and its relationship with organizational and brand identity, offering insights into the role of design in shaping media narratives.
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Are We Europe Design editorial Comunicação estratégica Identidade organizacional Identidade de marca Editorial design Strategic communication Organizational identity Brand identity