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Assessing Worten reuse-s sustainable growth: how can the brand be competitive while tackling electronic waste
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Resumo(s)
This thesis examines the importance of rethinking business models in terms of sustainability.
The case of Worten, a Portuguese electronic retailer, and its brand for refurbished devices is
used to understand the importance of incorporating circular economy into the business model
to establish long term growth. Obstacles and achievements of the program are analyzed, while
current and possible future challenges to extend the project and to maximize its impact are
explained. Research was conducted to get further insights, including 3 interviews and a survey
with 197 respondents. Finally, solutions to the current challenges are proposed, and subsequent
recommendations are shared.
Emerging perspectives in the market for refurbished devices will be analyzed, taking into
account the competitive environment including direct and indirect competitors.
Descrição
Palavras-chave
Sustainable development goals Circular economy Consumer electronics Refurbishment Competitive strategy Competitive advantage Electronic waste