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Atuar no palco da música: levantar a cortina ao consumo e partilha de música pelos jovens nas redes sociais
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Mantendo em constante diálogo a cultura, a tecnologia e a juventude, esta dissertação visa aprofundar o conhecimento acerca dos hábitos de partilha de conteúdo musical nas redes sociais. Partindo da abordagem dramatúrgica da vida social, tal como conceptualizada por Goffman (1959), olha-se para os indivíduos como atores de um teatro, que desempenham os seus papéis em diversos palcos e para várias audiências. No entanto, sendo que aqui se aborda o uso de redes sociais, é desde logo importante reconhecer que existem diferenças entre as interações em contextos offline e online. Estes últimos cenários concedem-nos um maior controlo sobre a construção da nossa imagem e, consequentemente, sobre a maneira como os outros nos veem. Esta possibilidade de curar o conteúdo partilhado, abre o caminho a que os utilizadores utilizem as suas redes sociais como uma forma de proteger as suas faces, daí a importância em debater sobre estas questões.
Para aprofundar este tema, foram adotadas metodologias qualitativas, mais especificamente, uma etnografia digital na rede social “Twitter” e entrevistas semi-diretivas. Juntamente, estas técnicas permitiram reunir testemunhos importantes acerca do comportamento dos jovens perante a partilha. Este comportamento,
aparentemente trivial, desdobra-se em escolhas criteriosas que influenciam o desfecho das ações dos atores, revelando práticas reflexivas, desde a construção de identidades digitais até à influência nas perceções e desenvolvimento de relações interpessoais. Cada partilha emerge de um processo reflexivo, mais ou menos profundo, motivado por interesses pessoais e pela defesa de uma fachada perante a audiência (Goffman, 1959). A análise e apresentação dos dados recolhidos permitiram ilustrar as diferentes formas que as partilhas podem assumir, as motivações que poderão estar por detrás de si; e compreender de que maneira os jovens se apropriam dos seus ficheiros digitais e constroem as suas identidades. Essencialmente, esta dissertação destaca os mecanismos subjacentes à escolha do conteúdo a partilhar, das motivações por detrás desse ato, e as repercussões das suas publicações. Faz-se também um balanço acerca do impacto que o consumo musical em plataformas de streaming e a partilha de música nas redes sociais tiveram no gosto dos jovens.
Maintaining a constant dialogue between culture, technology, and youth, this dissertation aims to deepen our understanding of music-sharing habits on social media platforms. Drawing from Goffman's (1959) dramaturgical approach to social life, individuals are viewed as actors on a stage, playing roles across different platforms and for varied audiences. However, as we delve into the realm of social media, it is crucial to acknowledge distinctions between offline and online interactions. The online scenario grants greater control over shaping one's image and, consequently, how others perceive them. This ability to curate shared content allows users to employ social media as a means of protecting their facades, emphasizing the importance of discussing these issues.To delve into this theme, qualitative methodologies were employed, specifically digital ethnography on the "Twitter" social network and semi-structured interviews. Collectively, these techniques gathered valuable insights into the behavior of young individuals regarding content sharing. This seemingly trivial behavior unfolds into deliberate choices influencing the actors' actions, revealing reflective practices, from constructing digital identities to influencing perceptions and developing interpersonal relationships. Each sharing act arises from a more or less profound reflective process driven by personal interests and the need to maintain a facade before the audience (Goffman, 1959). The analysis and presentation of collected data illustrated the diverse forms sharing can take, the motivations behind them, and how young people appropriate their digital files to construct their identities. Essentially, this dissertation highlights the underlying mechanisms guiding the choice of shared content, the motivations behind them, and the repercussions of these publications. An assessment is also made regarding how music consumption on streaming platforms and the sharing of music online have influenced the taste of young people.
Maintaining a constant dialogue between culture, technology, and youth, this dissertation aims to deepen our understanding of music-sharing habits on social media platforms. Drawing from Goffman's (1959) dramaturgical approach to social life, individuals are viewed as actors on a stage, playing roles across different platforms and for varied audiences. However, as we delve into the realm of social media, it is crucial to acknowledge distinctions between offline and online interactions. The online scenario grants greater control over shaping one's image and, consequently, how others perceive them. This ability to curate shared content allows users to employ social media as a means of protecting their facades, emphasizing the importance of discussing these issues.To delve into this theme, qualitative methodologies were employed, specifically digital ethnography on the "Twitter" social network and semi-structured interviews. Collectively, these techniques gathered valuable insights into the behavior of young individuals regarding content sharing. This seemingly trivial behavior unfolds into deliberate choices influencing the actors' actions, revealing reflective practices, from constructing digital identities to influencing perceptions and developing interpersonal relationships. Each sharing act arises from a more or less profound reflective process driven by personal interests and the need to maintain a facade before the audience (Goffman, 1959). The analysis and presentation of collected data illustrated the diverse forms sharing can take, the motivations behind them, and how young people appropriate their digital files to construct their identities. Essentially, this dissertation highlights the underlying mechanisms guiding the choice of shared content, the motivations behind them, and the repercussions of these publications. An assessment is also made regarding how music consumption on streaming platforms and the sharing of music online have influenced the taste of young people.
Descrição
Palavras-chave
Música Cultura Gosto Identidade Jovens Self Extended-self Performance Comunicação Partilha Internet Redes sociais Music Culture Taste Identity Youth Performance Communication Sharing Social media