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A consulting lab envisioning the future of Diário da República: a deep understanding of Diário da República-s perception and users´ preferences in consumption of information
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Autores
Orientador(es)
Resumo(s)
The current project involves the conception of a strategy to guarantee a well-established future
for Diário da República. The purpose of this Work Project is to support Diário da República in
adapting to the new trends regarding User Experience and online consumption of information,
leading to efficiency, accessibility, and proximity relationship with Portuguese society. Several
analyses allowed the identification of Best Practices, Concept Testing, and Validation, which
are the key steps in the methodology. The Qualitative and Quantitative Research enabled to
validate some hypotheses. The outcome led to a set of recommendations that ground the
strategy.
Descrição
Palavras-chave
Strategy Strategy consulting Portugal Official journals Loyalty loop Online consumption of Information User experience Awareness