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Publicação
Internationalization of criar raízes: in-depth analysis of Germany and literature review on international market selection for the solid surface industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.5 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Criar Raízes is a Portuguese SME that operates in the Solid Surface Industry, a new-generation
raw material used as an architectural and design solution for a variety of residential and commercial
applications. Due to the company’s interest in expanding its foreign operations abroad, the purpose
of the present project is to develop an internationalization plan analysis. This includes an analysis
of the industry, firm-specific factors, and an in-depth analysis of the five potential markets (France,
Germany, United Kingdom, United States, and Switzerland). Besides, a marketing plan and
financial forecasts were projected for the French market, the selected country.
Descrição
Palavras-chave
International business Internationalization Market selection Entry strategy Solid surface Sme France