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As Representações Mediáticas LGBT+: Uma Perpetuação de Estereótipos ou a Visibilidade de Identidades Tridimensionais?
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Esta dissertação visa analisar como a comunidade LGBTQ+ tem sido representada nos trailers das séries de entretenimento das 5 principais plataformas de streaming a nível global (Netflix, Amazon Prime Video, Disney+, HBO Max e Hulu), durante os últimos 5 anos, entre 2018 e 2022. De forma a alcançar este objetivo, realizou-se uma revisão sistemática de literatura e uma análise semiótica com base nas categorias de Saborit, em
que se procurou analisar a ligação entre os possíveis estereótipos e as representações mediáticas da comunidade LGBTQ+. Ao realizar-se a análise semiótica de 10 trailers foi possível tecer conclusões relativamente ao papel que a representatividade pode ter na mitigação de estereótipos e na construção de representações mediáticas tridimensionais.
As representações mediáticas podem ter um papel preponderante na forma como perspetivamos comunidades minoritárias, nomeadamente, a comunidade LGBTQ+. O perigo da unidimensionalidade aproxima-se quando estas se conjugam com os estereótipos que muitas vezes estão associados a diferentes mensagens mediáticas, sendo o entretenimento um canal chave para a sua propagação. Pelas características próprias do
contexto histórico-social, a representatividade torna-se um mecanismo essencial na criação de representações mediáticas mais autênticas.
This dissertation aims to analyse how the LGBTQ+ community has been represented in the trailers of entertainment series of the 5 main streaming platforms globally (Netflix, Amazon Prime Video, Disney+, HBO Max and Hulu), during the last 5 years, between 2018 and 2022. In order to achieve this goal, a systematic literature review and a semiotic analysis based on Saborit's categories were carried out, in which the connection between possible stereotypes and media representations of the LGBTQ+ community was analysed. By carrying out a semiotic analysis of 10 trailers it was possible to draw conclusions regarding the role that representativity can have in the mitigation of stereotypes and in the construction of three-dimensional media representations. Media representations may have a preponderant role in the way we perspective minority communities, namely, the LGBTQ+ community. The danger of unidimensionality comes closer when these are combined with the stereotypes that are often associated with different media messages, being entertainment a key channel for its propagation. Due to the specific characteristics of the historical-social context, representativity becomes an essential mechanism in the creation of more authentic media representations.
This dissertation aims to analyse how the LGBTQ+ community has been represented in the trailers of entertainment series of the 5 main streaming platforms globally (Netflix, Amazon Prime Video, Disney+, HBO Max and Hulu), during the last 5 years, between 2018 and 2022. In order to achieve this goal, a systematic literature review and a semiotic analysis based on Saborit's categories were carried out, in which the connection between possible stereotypes and media representations of the LGBTQ+ community was analysed. By carrying out a semiotic analysis of 10 trailers it was possible to draw conclusions regarding the role that representativity can have in the mitigation of stereotypes and in the construction of three-dimensional media representations. Media representations may have a preponderant role in the way we perspective minority communities, namely, the LGBTQ+ community. The danger of unidimensionality comes closer when these are combined with the stereotypes that are often associated with different media messages, being entertainment a key channel for its propagation. Due to the specific characteristics of the historical-social context, representativity becomes an essential mechanism in the creation of more authentic media representations.
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Palavras-chave
Representações mediáticas Cultivo Estereótipos Comunidade LGBTQ+ Representatividade Media representations Cultivation Stereotypes LGBTQ+ community Representativity