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Estudo do comportamento informacional em plataformas digitais de museus
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Com a crescente evolução das tecnologias digitais e da sociedade da informação e do conhecimento, os museus têm vindo alterar a forma como comunicam e contactam com o público, mas também como disponibilizam informação sobre condições de visita e atividades que desenvolvem, bem como sobre o acervo que conservam, estudam e disponibilizam para usufruto do seu público. Assiste-se, desta forma, à adoção das mais diversas plataformas digitais. Contudo, cada plataforma tem a sua forma de comunicação e tipologia de utilizador.
Este trabalho visa conhecer as motivações e necessidades informacionais dos utilizadores das diferentes plataformas digitais de museus portugueses, e o seu comportamento informacional, nomeadamente como procuram informação e como interagem com as plataformas. Tem também como intuito confrontar os resultados com modelos e teorias desenvolvidos no âmbito do comportamento informacional.
Para tal, descreve-se a presença online por parte de museus portugueses e, em seguida, caracteriza-se os utilizadores das plataformas digitais, por forma a entender qual a plataforma digital preferida ou escolhida como resposta às suas motivações e necessidades, e como interagem com a mesma.
O estudo revela que a comunicação dos museus nas suas plataformas digitais é maioritariamente unidirecional e, sobretudo, com função informacional e promocional.
No que toca ao comportamento informacional dos utilizadores, verifica-se uma predominância da utilização do website/blogue dos museus, nomeadamente para a procura de informação relacionada com a preparação de uma visita. Já as redes sociais são utilizadas de uma forma lúdica, e permitem que os utilizadores, de uma forma passiva, se mantenham informados, nomeadamente sobre atividades e eventos promovidos pelos museus.
Desta forma, contribui-se com sugestões que permitam aos museus utilizarem as suas plataformas digitais para melhor responder às expetativas e necessidades dos seus utilizadores.
With the growing evolution of digital technologies and of the information and knowledge society, museums have been changing the way in which they communicate and contact with the public, but also how they provide information about visiting conditions and activities undertaken, as well as about the collections they conserve, research, and make available for public enjoyment. Thus, museums are adopting different digital platforms. However, each of these digital platforms has its own form of communication and different users. This work aims to understand the motivations and informational needs of users of different digital platforms of Portuguese museums, and their information behavior, particularly how they search for information and how they interact with said platforms. It also aims to compare the results with models and theories developed in the field of information behavior. Therefore, we describe the online presence of Portuguese museums and then characterize the users of digital platforms, in order to understand which digital platform is preferred, or chosen, as a response to a motivation and need of each profile/user, and how they interact with it. The study reveals that museums’ communication in their digital platforms is mostly unidirectional and mainly with an informational and promotional function. Regarding the users’ information behavior, there is a predominance of the use of the museums’ website/blog, in particular to search for information related to the preparation of a visit. Social media are used in a leisurely way and allow users to keep themselves informed, in a passive way, about activities and events promoted by museums. Consequently, we contribute with suggestions that might allow to museums to use their digital platforms to better meet the expectations and needs of their users.
With the growing evolution of digital technologies and of the information and knowledge society, museums have been changing the way in which they communicate and contact with the public, but also how they provide information about visiting conditions and activities undertaken, as well as about the collections they conserve, research, and make available for public enjoyment. Thus, museums are adopting different digital platforms. However, each of these digital platforms has its own form of communication and different users. This work aims to understand the motivations and informational needs of users of different digital platforms of Portuguese museums, and their information behavior, particularly how they search for information and how they interact with said platforms. It also aims to compare the results with models and theories developed in the field of information behavior. Therefore, we describe the online presence of Portuguese museums and then characterize the users of digital platforms, in order to understand which digital platform is preferred, or chosen, as a response to a motivation and need of each profile/user, and how they interact with it. The study reveals that museums’ communication in their digital platforms is mostly unidirectional and mainly with an informational and promotional function. Regarding the users’ information behavior, there is a predominance of the use of the museums’ website/blog, in particular to search for information related to the preparation of a visit. Social media are used in a leisurely way and allow users to keep themselves informed, in a passive way, about activities and events promoted by museums. Consequently, we contribute with suggestions that might allow to museums to use their digital platforms to better meet the expectations and needs of their users.
Descrição
Em associação com Nova IMS
Palavras-chave
Comportamento informacional Estudo de utilizadores Plataformas digitais Museus Information behavior User studies Digital platforms Museums