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Strategic business models for platform providers in the video gaming industry: reinventing the value chain through cloud technology
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| 1.71 MB | Adobe PDF |
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Resumo(s)
This Work Project examines the evolution and variation of business models within the
Online Video Gaming Platform Industry. An in-depth analysisfocused on the recent business model
of cloud gaming is provided. The value chain analysis, including activities and processes,
showcases a simplified value chain, including the option to fully integrate for platform providers. A
high-quality content offering, and cloud service infrastructures are key resources and the basis for
partnerships. Further, advantages and weaknesses are outlined, and overriding recommendations
are presented to strategically optimize this business model. To conclude, key insights and
limitations as well as future research are discussed
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Value chain Key resources Key partnerships Processes and activities