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A startup that saves the world while breaking the vicious cycle - with the right marketing strategy
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| 1.91 MB | Adobe PDF |
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Resumo(s)
GoBananas is a start-up company founded by students at Nova SBE's "Entrepreneurship with Impact" masters program. The company's mission is to make the world a better place through the creation and sale of banana ice cream popsicles. Because the team was facing numerous challenges and setbacks over the past year, it had to find creative solutions to break the common "vicious cycle" faced by many entrepreneurs. This work project details the company's journey and discusses the strategic decisions of the team to break this vicious entrepreneurial cycle to make GoBananas a successful venture.
Descrição
Palavras-chave
Sustainability Upcycling Food waste Entrepreneurship Green Food tech Impact Vicious cycle Social venture Ice cream Marketing