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Fakezoo: create web3 communities for wildlife conservation and the environment
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In response to the twin challenges of biodiversity loss and climate change, governments and their
community and civil society partners have escalated efforts to safeguard and improve the sustainable
use of nature. These initiatives have been selected as critical to meeting the worldwide target of saving
30% of the earth by 2030. Additional protected areas, more effective management, and other effective
area-based conservation measures will be required to achieve this aim. However, financing is
insufficient to meet current demands or grow protected areas1
.
Given the inability and difficulty of conservation initiatives to collect sufficient funds to improve the
situation, a group of students from Nova SBE University's Master's program in Impact Entrepreneurship
& Innovation decided to pursue a project that could innovatively address this problem. Out of this
initiative came Fakezoo, a blockchain-based fundraising project focused on wildlife conservation.
Valerio Maria Barone carried out this thesis in the role of the project leader, and Juan Alexander
Stockermans in the role of chief partnership officer. The writing of this paper was divided into two
parts: the first, which discusses the first cycle of business development, start from the beginning of the
creation of the project that started in January 2022 until the end of the first academic year, i.e., May of
the same year. This part was written by Juan, as he was the key player in all our early contacts with
various stakeholders interested in our business, such as non-profit animal conservation organizations.
These conversations and contacts allowed us to collect additional feedback and new input that led to
the shift and pivot of the project to a second business plan. With this shift, we then move to the second
development cycle, written this time by Valerio. He was responsible for leading the group during the
summer of 2022 and the first months of the second academic year in search of funding and collaborating
partners to develop the project to the fullest. This division was designed following the natural and
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Wildlife Conservation Web3 Nft Community