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The role of digitalization technologies in the logistics process to enhance customer experience - what do customers value the most
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Resumo(s)
This work project develops an outlook for the future of the logistics
industry in the EU until 2032 and provides strategic recommendations for
logistics managers. An analysis of the transactional and contextual
environment is conducted based on primary and secondary research to
generate future scenarios. The stability of the geopolitical and economic
landscape and the density of the technology network are identified as
critical uncertainties. Based on that, future scenarios are developed.
Strategic short- and long-term options are recommended for different
scenarios. Finally, early indicators are developed, helping industry
stakeholders to monitor the environment and anticipate which scenario
unfolds
Descrição
Palavras-chave
Artificial intelligence Customer experience Digital technologies Logistics Real-time visibility