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How can saltpay successfully scale loyverse- business by entering the German market
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The present work project answers how SaltPay, a payment service and software provider, aims
to gain market share and revenue growth in the e-POS industry. With SaltPay’s recent
acquisition Loyverse, Germany is identified in a country selection process and contains further
elaborations in the in-depth analysis. By employing qualitative and quantitative research, this
work project’s goal is to build an expansion and market entry strategy. The research identifies
Germany as the expansion’s most promising target country. Simultaneously this work project
illustrates the first Go-to-Market Blueprint for SaltPay and Loyverse
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Payment industry business managementt Software · Digitalization · Internationalization · Globalization · German Entry Strategy · Merchants · Gastronomy · Retail · Fiscalization Point-of-sale Electronic pos Electronic Pos Business mmanagement software Digitalization Internationalization Europe Market entry strategy Fiscalization