How can saltpay successfully scale loyverse- business by entering the German market

Abstract

The present work project answers how SaltPay, a payment service and software provider, aims to gain market share and revenue growth in the e-POS industry. With SaltPay’s recent acquisition Loyverse, Germany is identified in a country selection process and contains further elaborations in the in-depth analysis. By employing qualitative and quantitative research, this work project’s goal is to build an expansion and market entry strategy. The research identifies Germany as the expansion’s most promising target country. Simultaneously this work project illustrates the first Go-to-Market Blueprint for SaltPay and Loyverse