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Rethinking longevity - exploring opportunities from a beyond-insurance angle: a model for successful distribution in the silver economy
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| 2.56 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The silver economy presents lucrative business opportunities across the spectrum. However,
companies are failing to acknowledge the cohort’s diverse needs and behaviors and tend to
see it as one homogenous segment. Despite its fragmented nature, the leading Portuguese
insurance company, Fidelidade, now seeks to enter this market from a beyond insurance angle.
Concurrently, a gap exists in the literature regarding selling to specific subsegments of the
silver economy. This study uses secondary literature to establish a model that serves as a
playbook for companies attempting to sell to this fragmented market
Descrição
Palavras-chave
Silver Eeconomy Distribution Determinants of success Baby boomers