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Qualitative study about Portuguese consumers- behaviours and concerns relatively to fast fashion and sustainability
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.5 MB | Adobe PDF |
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Resumo(s)
The awareness of the fashion industry's negative impact and concern for the environment have been increasing in the last few years. The complete study aims to understand why Portuguese consumers buy fast fashion if they have environmental sustainability concerns. This document includes group common parts and a specific individual qualitative study about the opinion of the fashion experts regarding Portuguese consumers´ behaviours and concerns relatively to fast fashion and sustainability.
Descrição
Palavras-chave
Fast fashion Sustainability Consumers preferences Consumers perceptions Paradox