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Publicação
Beauty tech: how can technology make a change, creating a more consumer friendly business model
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.12 MB | Adobe PDF |
Orientador(es)
Resumo(s)
A growth in cutting-edge technologies has enabled beauty brands to launch disruptive
experiences. Understanding how beauty merges with technology, the present Work Project
dives into the Beauty Tech field through the lens of inclusion, sustainability and consumer
behavior. Likewise, a quantitative analysis was conducted on consumers aiming to comprehend
their behavior, as well as a qualitative analysis towards qualified professionals within these
areas. The findings clearly evidence the differences between the beauty market segments –
Mass Market, Active Cosmetics, Luxury Beauty and Professional Products, as proposed by the
authors –, and the way each of these segments, with their specifications, can take advantage of
technology to build an inclusive, sustainable and consumer-friendly business model.
Descrição
Palavras-chave
Beauty industry Beauty tech Artificial intelligence Augmented reality Consumer behavior