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Autores
Orientador(es)
Resumo(s)
ESG (environmental, social, and governmental) criteria have gained substantial prominence
over recent years and are increasingly becoming a key pillar of a company’s business
strategy. Simultaneously, so-called “hybrid organizations” have evolved, which combine
economic success with societal and economic impact, thereby blurring the line between the
traditional private, public, and non-profit sectors. Based on the mission of edu-cloud – a
German Education Tech startup currently run as a non-profit – this thesis presents a case
study on how the non- and for-profit divide can be bridged. It provides a business plan laying
out how edu-cloud can become a self-sustained business while accomplishing its non-profit
mission to create new chances via contemporary education.
Descrição
Palavras-chave
Entrepreneurship Social entrepreneurship Startups Hybrid organizations Business plan Education technology
