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Edu-cloud: an entrepreneurial case study on hybrid organizations and how to bridge the non- and for-profit divide

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2022_23_Fall_51350_Louisa_Strasser.pdf2.16 MBAdobe PDF Ver/Abrir

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ESG (environmental, social, and governmental) criteria have gained substantial prominence over recent years and are increasingly becoming a key pillar of a company’s business strategy. Simultaneously, so-called “hybrid organizations” have evolved, which combine economic success with societal and economic impact, thereby blurring the line between the traditional private, public, and non-profit sectors. Based on the mission of edu-cloud – a German Education Tech startup currently run as a non-profit – this thesis presents a case study on how the non- and for-profit divide can be bridged. It provides a business plan laying out how edu-cloud can become a self-sustained business while accomplishing its non-profit mission to create new chances via contemporary education.

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Entrepreneurship Social entrepreneurship Startups Hybrid organizations Business plan Education technology

Contexto Educativo

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Licença CC