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Analysis of vertically integrated quick commerce business models operating in the grocery retail industry in Europe: evaluation of the efficiencies along the vertically integrated value chain and the analysis of the key resources and key activities in the business model canvas
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| 7.21 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The grocery retail industry is a dynamic industry with new players constantly entering the
market with the goal to meet the ever-changing demands of consumers. In the course of this
paper, the Business Model Canvas has been used as a foundation for an in-depth analysis of the
vertically integrated quick commerce business model as well as for the formulation of
recommendations. In this regard, key activities and key resources are scrutinized which
represent a crucial part of the business since they are distinctive from competitors. After
examining the vertically integrated value chain, recommendations on how to enhance
efficiencies are formulated
Descrição
Palavras-chave
Strategic business Mmodels Business model innovation Grocery retail industry Quick commerce Vertically integrated supply chain