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Publicação
A consulting lab envisioning the future of Diário da República
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| 3.03 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The current project involves the conception of a strategy to guarantee a well-established future
for Diário da República. The purpose of this Work Project is to support Diário da República in
adapting to the new trends regarding User Experience and online consumption of information,
leading to efficiency, accessibility, and proximity relationship with Portuguese society. An
analysis of the Official Journal, User Experience, Customer Proximity Trends, and Loyalty
Strategies allowed the identification of Best Practices, Concept Testing, and Validation, which
are the key steps in the methodology. The outcome led to a set of recommendations that ground
the strategy.
Descrição
Palavras-chave
Strategy consulting Strategy Loyalty loop User experience Awareness Portugal Official journal Online consumption of information