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Analysis of vertically integrated quick commerce business models operating in the groceryretail industry in Europe: integration of sustainability practices in operations and the analysis of the key partners and the value propositionin the business Mmodel canvas
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Orientador(es)
Resumo(s)
The grocery retail industry is a dynamic industry with new players constantly entering the
market with the goal of meeting the ever-changing demands of consumers. The Business Model
Canvas has been used as a foundation for an in-depth analysis of the vertically integrated quick
commerce business model as well as for the definition of recommendations. In this regard, the
analysis indicated that a strong value proposition and well-connected partnerships are
indispensable for vertically integrated business models to achieve efficiencies and differentiate
themselves from the competition. Based on rising environmental concerns, sustainability
practices have been defined to address the change in consumer behavior.
Descrição
Palavras-chave
Strategic business models Business model innovation Grocery retail industry Quick commerce Vertically integrated supply chain