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Business model and revenue model validation for an education nonprofit venture in Portugal
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Orientador(es)
Resumo(s)
This Work Project explores suitable business models for an
educational venture called “Ginásio do Empreendedor”. The study
addresses two main research questions: "What are the most profitable
revenue generation models for an educational program?" and "Are
local governments a good source of revenue for an educational
program?". The methodology used included a benchmark analysis,
interviews, and market testing of the program using two formats:
educational service to municipalities and extracurricular clubs to
private schools. The results of the study showed that the program has
a strong value proposition and successfully identified and
implemented two revenue streams that align with its impact goals and
target beneficiaries. Based on the data collected, four
recommendations were also drawn.
Descrição
Palavras-chave
Social impact Education Entrepreneurship education