A carregar...
Publicação
The challenges of recruiting and retaining talent in a Portuguese mountain range: the case of Monchique
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 936.14 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This project addresses a timely issue in hospitality, how can a resort improve customer
satisfaction? The study targets Monchique Resort & Spa, aiming to improve its strategies based
on current KPIs and guests’ opinions. Segmenting and targeting are essential marketing
strategies to address customers’ needs; however, changes are conditioned on qualified labor
and the resort struggles to attract qualified hoteliers and maintain them long-term. Through
literature review, is possible to contextualise how important job satisfaction and training are
and what factors workers value. Families and business guests show different needs and
expectations, justifying the importance of segmenting the market.
Descrição
Palavras-chave
Resort Segmentation and targeting Talent attraction and retention Job satisfaction