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Resumo(s)
Data-driven pricing and demand forecasting gained popularity with increasing data availability. Start-ups encounter high uncertainty due to a lack of internal data before market entry. For the market entry in the Iberian Peninsula of Oceano Fresco, a sustainable seafood start-up, the market of clams with its demand and supply factors are analyzed based on a publicly available database. Demand is forecasted with an ARIMA model, and monthly profit is maximized with a Newsvendor Model. Two managerial Excel dashboards are created to illustrate the latest developments on the clam market and offer a monthly production planning tool.
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Demand forecasting Newsvendor modell Sales Prices Data