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Strategic business momdels field lab: analysis of digital therapeutical business models based on cognitive behavioral therapy in the digital health industry - recommendations for business model enhancement
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Resumo(s)
Macroenvironmental drivers significantly increased the number of mental health issues in the
previous years, prompting a particular focus on digital therapeutic business models to close the
gap in mental care. This thesis provides insights into the development and variation of business
models in the digital mental health industry, along with a focus on digital therapeutical business
models based on cognitive behavioral therapy. The work examines the business models' essential
elements, advantages, and vulnerabilities. Three recommendations are derived from analyzing
internal and external weaknesses, allowing business model providers to strategically optimize
their services, customer relationships, and competitive positioning.
Descrição
Palavras-chave
Strategy Business model Business model innovation Digital mental health Digital therapeutics Cognitive behavioral therapy (Cbt)