Analysis of expansion strategies for Italian market-research firm eumetra

Abstract

This research builds on existing literature of expanding business strategies – from authors such as Ansoff and Damodaran – and employs findings to analyze Eumetra Market-Research internally and externally. Uncovered literature shows four macro-strategies, and within them the categorization of organic and inorganic is identified. Stakeholders’ interviews, industry reports and reliable websites are used for the analysis and recommendation. Eumetra’s positioning, operations and financials are considered alongside several frameworks of the external environment. The company is suggested to hire a graphics expert to improve operations, to strengthen a sustainability-focused positioning and to expand through strategic alliances in growing market-research European markets.