A carregar...
Publicação
The power of makeup: the effects of transformative makeup on the wearer´s emotions
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.24 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Previous literature has examined the effects of makeup on people’s perceptions. This spectrum
is incomplete as it does not consider the effects of makeup on wearers themselves. Hence, the
purpose of this study is to investigate what emotions transformative makeup can evoke in the
wearer as compared to natural makeup. Particularly, the relationship between the two levels of
makeup and perceived happiness and power will be tested. The study employed the SPSS
software to investigate the hypotheses based on behavioural data from 100 makeup tutorials.
The results show that transformative makeup makes wearers feel more powerful than natural
makeup does.
Descrição
Palavras-chave
Marketing communication Transformative makeup Natural makeup Emotions Youtube