EU design law

Abstract

The fashion industry plays a significant role in the global economy, contributing to cultural expression, employment, and economic growth. However, its environmental and social impact cannot be ignored. The current fast-paced and consumer-driven nature of fast fashion copyists has led to alarming levels of waste, resource depletion, and exploitation of labor. Fast fashion brands capitalize on the demand for trendy and affordable clothing by swiftly imitating popular designs showcased by fashion houses and small designers. By utilizing cheap labor and low-quality materials, they produce garments at a fraction of the cost, making fashion accessible to a wider consumer base. However, this approach comes at a substantial cost to both the environment and the original designers. This paper explores the detrimental effects of fast fashion on the fashion industry within the EU and highlights the importance of intellectual property, particularly design protection, as a critical tool in combating this issue. The EU Design Regulation enables designers enforcing their exclusive design rights against fast fashion copycats and prevent the unauthorized use of their designs. By taking legal action, designers can safeguard their creative works and deter fast fashion companies from engaging in unethical practices. By actively asserting their rights and engaging in legal measures, designers can drive positive change in the industry and promote consumer behavior towards ethical and sustainable fashion. However, despite the availability of extensive and adequate protection, research indicates a limited use of enforcement tools by fashion designers in the EU.