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How to grow the Offley Port Wine brand in Belgium leveraging its legacy: developing the product strategy for Offley in Belgium
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| 19.03 MB | Adobe PDF |
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Resumo(s)
In the fiercely competitive Belgian alcoholic beverages market, the Port wine brand
Offley strives to maintain its prominence. As part of the strategic marketing solution to grow
Offley in Belgium leveraging its legacy, a new STP, brand identity, and marketing mix
position the brand in the spirits/apero drinking moment. Lastly, this report develops Offley’s
product strategy through the engagement of outside entities who are deemed a good fit with
the brand, to catalyse the perception of Offley’s augmented product, in an attempt to engage
potential consumers with emotional prompts with which they can relate to, and where Offley
would fit
Descrição
Palavras-chave
Offley Belgium Port wine Marketing mix Product Strategy Augmented product