A carregar...
Publicação
Strategic business models of platform providers in the video gaming industry - cloud gaming value proposition analysis
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.46 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This Work Project examines the evolution and variation of business models within the
Online Video Gaming Platform Industry. In the present paper, an in-depth analysis of the cloud
gaming value proposition is provided. Accessibility, affordability, and simplicity are the strongest
components of the cloud gaming value proposition and differ significantly from the value
proposition of other business models within the industry. Further, specific advantages and
weaknesses of the business model are outlined, and overriding recommendations are presented to
strategically optimize this business model. To conclude, key insights and limitations as well as
future research are discussed.
Descrição
Palavras-chave
Strategy Business model innovation Business model Video gaming industry Cloud gaming Video gaming platform providers Cloud gaming platform providers Value proposition Value proposition canvas