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How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
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| 5.85 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The oral care sector in Portugal has been historically defined by shortcomings of the public
sector. Such as lead to highly competitive and saturated environment with an increasing number
of active oral health professionals. Thus, the purpose of this report is to carefully analyze the
ways CUF dental medicine can find an opportunity in the market. As a result, a complete
marketing analysis and communications plan- from a group perspective and complemented by
individual reports- was developed to support CUF dental medicine’s solution of becoming a
new sub-brand with exclusive payment options that offers consumers an integrated high-quality
service
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Cuf dental medicine Marketing plan Integrated service Payment method 1facilitations