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Fatores de influência na construção da cultura organizacional: análise dos rankings Happiness Works e Employer Branding Reputation
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O mundo dos negócios está em constante mudança e, mais do nunca, a comunicação passou a ser entendida como um elemento estratégico para as organizações. Comunicar de forma transparente e consistente com os colaboradores, de forma que estes se sintam envolvidos e motivados no seu dia-a-dia, torna-se, por isso, fundamental. As organizações são feitas de pessoas e, nesse sentido, a comunicação interna ganha uma nova importância e papel na gestão das atividades organizacionais e na motivação e felicidade dos colaboradores. Este trabalho deverá ser feito em conjunto com os líderes, uma vez que são eles os agentes mais relevantes dentro da organização para orientar os colaboradores na sua missão e objetivos, fazendo com que estes, de bom grado e com entusiasmo, estejam comprometidos com a energia e sucesso da organização. Esta investigação conjuga a revisão sistémica de literatura com foco nos conceitos de Comunicação Interna, Cultura Organizacional e Liderança, e tem por base a realização de entrevistas semiestruturadas (a CEOs e Diretores de Comunicação) e análise documental. O principal objetivo desta dissertação consiste em perceber qual a influência do líder na construção e disseminação da cultura organizacional. Os resultados obtidos mostram que os líderes têm bastante influência aquando da criação e disseminação da cultura organizacional, bem como na motivação e bem-estar dos colaboradores.
The business world is constantly changing and, more than ever, communication has become understood as a strategic element for organizations. Communicating transparently and consistently with employees, so that they feel involved and motivated in their day-to-day work, is therefore fundamental. Organizations are made of people and, in this sense, internal communication gains a new importance and role in the management of organizational activities and in the motivation and happiness of employees. This work should be done together with the leaders, since they are the most relevant agents within the organization to guide the employees in their mission and objectives, making them willingly and enthusiastically committed to the energy and success of the organization. This research combines a systematic literature review focused on the concepts of Internal Communication, Organizational Culture and Leadership, and is based on semi-structured interviews (with CEOs and Communication Directors) and document analysis. The main objective of this dissertation is to understand the influence of the leader in the construction and dissemination of organizational culture. The results show that leaders have a lot of influence on the creation and dissemination of organizational culture, as well as on the motivation and well-being of employees
The business world is constantly changing and, more than ever, communication has become understood as a strategic element for organizations. Communicating transparently and consistently with employees, so that they feel involved and motivated in their day-to-day work, is therefore fundamental. Organizations are made of people and, in this sense, internal communication gains a new importance and role in the management of organizational activities and in the motivation and happiness of employees. This work should be done together with the leaders, since they are the most relevant agents within the organization to guide the employees in their mission and objectives, making them willingly and enthusiastically committed to the energy and success of the organization. This research combines a systematic literature review focused on the concepts of Internal Communication, Organizational Culture and Leadership, and is based on semi-structured interviews (with CEOs and Communication Directors) and document analysis. The main objective of this dissertation is to understand the influence of the leader in the construction and dissemination of organizational culture. The results show that leaders have a lot of influence on the creation and dissemination of organizational culture, as well as on the motivation and well-being of employees
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Comunicação interna Cultura organizacional Liderança Colaboradores Comunicação organizacional Bem-estar Internal communication Organizational culture Leadership Employees Organizational communication Well-being