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Zona Franca de Manaus: a perceção de imagem nas redes sociais digitais Facebook, Instagram e Twitter em 2022
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A Zona Franca de Manaus é uma política de incentivos fiscais criada em 1967 pelo governo brasileiro com o objetivo de ocupar e integrar a Amazônia Ocidental ao restante do Brasil, uma região geograficamente desfavorecida em relação ao restante do país. Com a crescente utilização das redes sociais online como canais de discussões de temas importantes da sociedade, a presente dissertação buscou analisar qual a imagem percebida da Zona Franca de Manaus a partir das publicações (posts) feitas pelos usuários das redes sociais digitais Facebook, Instagram e Twitter, no ano de 2022. Trata-se de um estudo de caso, tendo como objeto a Zona Franca de Manaus, que utilizou a abordagem de métodos mistos sequenciais para mapear os principais temas relacionados à Zona Franca de Manaus nas três redes sociais digitais mencionadas; quantificar e segmentar os públicos ativos da Zona Franca de Manaus nestes sites; e analisar a imagem percebida pelos públicos a partir dos posts por eles publicados sobre os principais temas relacionados à Zona Franca de Manaus. Como resultados, verificou-se que a identidade da indústria é a predominante a partir da imagem percebida da Zona Franca de Manaus, mas há controvérsias nos argumentos a favor ou contra entre os públicos ativos que, em 2022, chegaram a se associar com a polarização política causada pelas eleições presidenciais no Brasil.
The Manaus Free Trade Zone is a tax incentive policy created in 1967 by the Brazilian government with the aim of occupy and integrate the Western Amazon to the rest of Brazil, a geographically disadvantaged region in relation to the rest of the country. With the growing use of online social networks as channels for discussing important issues in society, this dissertation sought to analyze the perceived image of the Manaus Free Trade Zone based on posts made by users of digital social networks Facebook, Instagram and Twitter, in the year 2022. This is a case study, having the Free Trade Zone of Manaus as its object, which used the sequential mixed methods approach to map the main themes related to the Manaus Free Trade Zone in the three mentioned digital social networks; quantify and segment the active public of the Manaus Free Trade Zone on these sites; and analyze the image perceived by the public based on the posts they published on the main topics related to the Manaus Free Trade Zone. As a result, it was verified that the identity of the industry is the predominant one based on the perceived image of the Manaus Free Trade Zone, but there are controversies in the arguments for or against it among the active publics that, in 2022, came to be associated with the polarization politics caused by the presidential elections in Brazil.
The Manaus Free Trade Zone is a tax incentive policy created in 1967 by the Brazilian government with the aim of occupy and integrate the Western Amazon to the rest of Brazil, a geographically disadvantaged region in relation to the rest of the country. With the growing use of online social networks as channels for discussing important issues in society, this dissertation sought to analyze the perceived image of the Manaus Free Trade Zone based on posts made by users of digital social networks Facebook, Instagram and Twitter, in the year 2022. This is a case study, having the Free Trade Zone of Manaus as its object, which used the sequential mixed methods approach to map the main themes related to the Manaus Free Trade Zone in the three mentioned digital social networks; quantify and segment the active public of the Manaus Free Trade Zone on these sites; and analyze the image perceived by the public based on the posts they published on the main topics related to the Manaus Free Trade Zone. As a result, it was verified that the identity of the industry is the predominant one based on the perceived image of the Manaus Free Trade Zone, but there are controversies in the arguments for or against it among the active publics that, in 2022, came to be associated with the polarization politics caused by the presidential elections in Brazil.
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Zona Franca de Manaus Imagem Públicos Redes Sociais Manaus Free Trade Zone Image Audiences Social Networks