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Management consulting labs-Galp loyalty learning experience
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The purpose of this project was to analyze Galp’s loyalty approach in the Portuguese
fuel market given the industry context, namely the entry of hypermarket and the
resulting increase in competitiveness. The team performed analyses based on analytical
models, qualitative research and internal interviews in order to assess Galp’s potential in
the field of loyalty and consumers’ behavior. The final recommendations were based on
incremental improvements to the Galp’s existing loyalty tool and an innovative
paradigm change of the approach to loyalty.