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Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
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| 2.09 MB | Adobe PDF |
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Resumo(s)
This work project examines the evolution and variation of business models within the
online video gaming platform industry. In the present paper, an in-depth analysis of the recent
business model of cloud gaming is provided. With large gaming audiences that differ in needs and
preferences, segmentation should occur based on gamer type. The analysis reveals a large potential,
especially within the non-gamer and casual gamer segments. Further, advantages and weaknesses
of the business model are outlined, and overriding recommendations are presented to strategically
optimize it. To conclude, key insights and limitations as well as future research are discussed.
Descrição
Palavras-chave
Business model Cloud gaming Segmentation Gamer archetypes Core gamers Casual gamers