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Strategic business models in the car provisioning industry - optimizing the car sharing business model: assessment of the car sharing business model
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| 1.78 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Car sharing has been the subject of discussion in the context of future mobility. However, many
car sharing providers struggle to achieve profitability. This study aims to analyze car sharing
and business models in the car provisioning industry to develop concrete recommendations for
optimizing the car sharing business model. After conducting a thorough review of all aspects
of the car sharing business model, seven recommendations were identified and evaluated. We
suggest that implementing dynamic pricing, utilizing vehicles for complementary cases, adding
rental/subscription offerings, and preparing for the integration of autonomous vehicles will
optimize the business model and ensure future competitiveness.
Descrição
Palavras-chave
Car sharing Business models Business model innovation Sharing economy